Southtree - Blog Writing

Southtree is an analog media digitization company that helps people preserve photos, videos, film, and audio recordings. The challenge wasn’t just explaining what they do, but building trust and authority around deeply personal, often emotional content.

Over several years, I wrote high-volume blog content for Southtree, producing three blogs per week across a wide range of topics. The work focused on educating readers, supporting SEO growth, and positioning Southtree as a knowledgeable, trustworthy resource in the digitization space.

Topics ranged from media formats and preservation best practices to history, storytelling, and the emotional value of saving memories. Each piece was written to be clear, approachable, and genuinely helpful, balancing search strategy with a human, empathetic tone.

What I focused on:

- Long-form blog writing at scale

- SEO-driven topic development and authority building

- Translating technical processes into accessible language

- Maintaining consistency and quality across a large content library