Sims Sod Farm - Website Copy

Sims Sod Farm is a multi-generation sod producer serving homeowners, landscapers, and contractors across North Georgia, Southeast Tennessee, and Northeast Alabama. For this website project, I wrote clear, credibility-driven copy that explains their products, process, and value without overcomplicating the message.

The challenge wasn’t creativity for creativity’s sake. It was taking a straightforward, highly specialized product and presenting it in a way that builds trust, answers common buyer questions, and supports local search visibility. The copy needed to speak to multiple audiences, from homeowners buying sod for the first time to professionals who already know exactly what they need.

My work focused on:

- Clarifying product offerings (Fescue, Bermuda, Zoysia) in language that’s easy to understand without oversimplifying

- Communicating expertise and longevity, reinforcing Sims Sod Farm’s deep regional knowledge and family-owned history

- Structuring content for decision-making, so visitors quickly find information on availability, pickup, delivery, and service areas

- SEO-aware copywriting to support local and regional search without keyword stuffing or gimmicks

The result is a website that feels knowledgeable, trustworthy, and practical — helping customers understand what they’re buying, why quality matters, and why Sims Sod Farm is a reliable source for sod in the region.